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Azerai celebrates debut of second hotel in Vietnam

February 2019

La Residence, Hue steps up as latest property in Adrian Zecha’s new group.

HUE, Vietnam (Feb. 19, 2019) — An historic 122-room boutique hotel on the south bank of the fabled Perfume River in the one-time imperial capital of Vietnam officially observed its emergence today as Azerai La Residence, Hue, the second hotel in a new group formed by hotelier Adrian Zecha.

Concurrent with the hotel’s rebranding is the conclusion of work on the second phase of the most extensive renovation in its recent, 14-year history. All 73 superior and deluxe rooms in the hotel’s west wing were stripped and redesigned with an understated aesthetic that affirms Azerai’s devotion to simplicity and elegance.

Its expanded and completely renovated spa now features six treatment rooms (four singles and two doubles), each with a dressing area, vanity and shower. Separate wet areas for men and women offer steam, sauna and ice fountains. The spa’s menu of massages, therapies and scrubs draws from both Eastern and Western traditions.

The hotel’s gymnasium has relocated from the upper floor of the west wing to the ground floor beside the spa, and is equipped with all new treadmills, exercise bikes and an elliptical trainer, as well as free weights and other wellness resources.

The hotel’s bar, Le Gouverneur, was moved from the rotunda of the historic mansion to one of the same building’s ells. The hotel’s restaurant, Le Parfum, has been refurbished with the same Azerai aesthetics.

After opening the 60-room Azerai Can Tho on the Mekong last spring, Azerai has embarked on a path that calls for a new debut every year.

In each case, the mission is the same: To present the single-most compelling and elegant accommodation experience in a given locale at an affordable price-point.

“In Hue, we wanted a hotel that would emerge as the quintessential hospitality experience in the city,” said Zecha.

Come spring, 39 more rooms in the hotel’s east wing will come out the other side of a renovation that will both brighten the rooms and update the aesthetics.

La Residence opened in 2005 after a French entrepreneur partnered with the local tourist authorities and renovated a 1930-built mansion that was once part of the colonial governor’s residence.

With the departure of the colonial French in 1954, the mansion at 5 Le Loi Street served as a guest house for provincial authorities from the 1950s all the way through the turn of the century.

In 2013, Hue native Phan Trong Minh succeeded a run of foreign general managers to usher the hotel over the threshold of its 10th anniversary and into its second decade as one of the top five most roundly celebrated properties in Vietnam.

“In Hue, where the Nguyen kings believed fervently in the power of phong thuy, or feng shui, to create powerfully attractive experiences of place, La Residence is a beneficiary of some of that old imperial magic,” said Minh. “The place just feels right. With Adrian Zecha now stirring in a bit of his own magic, we expect to create one of the most compelling hospitality experiences in Southeast Asia.”

The name of the new hotel brand is derived from Adrian Zecha’s initials and the latter part of a Persian word, caravanserai, which references the storied old inns of the Middle East.

Azerai

Azerai is a new story and brand of hotels offering guests simple elegance, refined design, discreet and attentive service in places of unique beauty and cultural interest. Azerai is uniquely envisioned for today’s experienced urbane individuals, couples and families looking for distinction, quality and comfort at affordable prices. 

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Azerai readies debut of second hotel in Vietnam

December 2018

La Residence, Hue to re-emerge as latest property in Adrian Zecha’s new group.

Azerai, an emerging hospitality group led by hotelier Adrian Zecha, is planting another flag in the former imperial capital of Vietnam.

The historic hotel, to be known as Azerai La Residence, Hue, will celebrate an official opening in February after the most extensive renovation since the historic, 1930-built mansion was completely overhauled thirteen years ago. The 122-room hotel’s aesthetic affirms Azerai’s devotion to simplicity and elegance, and reconfirms the brand’s commitment to affordable luxury.

Anchored by a 1930's colonial mansion and two complementary wings built in 2005, the hotel commands 200 metres of frontage along the fabled Perfume River, with views of the imposing Flagtower Bastion and the 1804-built Citadel on the river’s north bank. Poised between the landmark Hue Railway Station and a string of colonial era buildings, the hotel’s bowed facade and long horizontal lines are testaments to its art deco roots and enduring appeal.

Azerai La Residence, Hue is a complement to the 60-room Azerai Can Tho, which debuted on the Mekong Delta this past spring. The name Azerai was inspired by the initials of Adrian Zecha and the Persian word caravanserai, a resting place usually around a central courtyard.

Plans call for a number of additional properties within Vietnam, and beyond.

Azerai

Azerai is a new story and brand of hotels offering guests simple elegance, refined design, discreet and attentive service in places of unique beauty and cultural interest. Azerai is uniquely envisioned for today’s experienced urbane individuals, couples and families looking for distinction, quality and comfort at affordable prices. 

Media & Press Contact

[email protected]

Azerai in Can Tho welcomes the New Year

December 2018

The resort will introduce a number of interesting opportunities to enjoy the facilities and destination in 2019. Serge Ditesheim joins Azerai as the new General Manager and looks forward to meeting you.

The River Culture

Discover and explore the picturesque canals and waterways of the Mekong Delta. Please contact the resort for more information on how to enjoy this unique river culture.

Dining on the Islet

The resort has some of the best cuisine in the Mekong Delta. The Café, The Grill and the Lounge and Bar offer a variety of choices and a Cooking Class has been added as an option. A romantic dinner under the Banyan Trees can also be arranged for special occasions.  

Fitness and Wellness  

Azerai in Can Tho offers some of the most extensive fitness and wellness facilities in Vietnam. From the well-equipped Gymnasium to the Pilates, yoga, tennis court and a Spa featuring a range of treatments, one can spend several days just on the islet to enjoy them all.

Azerai opens in Vietnam's Mekong Delta

January 2018

Azerai offers an affordable luxury resort experience in Vietnam’s Mekong Delta, introducing travellers to the region’s timeless river culture.

Situated on a private islet on the Hau River, a main tributary of the Mekong River, Azerai provides elegant, relaxed accommodations and a full-service resort experience, while introducing travellers to the region’s charming, centuries-old river culture.  
 
The fourth largest city in Vietnam, Can Tho is the leading city of the Mekong Delta. An urban hub for the farming and fishing communities of the Delta region, the city remains steeped in a heartwarming traditional river culture wherein the Mekong River continues to play an important role in daily life. Locally, the Delta is known as ‘Cuu Long’, or ‘Nine Dragons’, referring to the nine tributaries of the Mekong which fan through the region, enriching the soil before emptying into the Vietnam Sea.  
 
Azerai is located on Au Islet, a 21-hectare sanctuary in the middle of the Hau River. The islet is home to native mangroves and banyan trees, both integral parts of the Mekong Delta ecosystem. Can Tho Bridge, Southeast Asia’s longest stayed-bridge, spans the waterway to northeast, creating a dramatic backdrop. Ninh Kieu Quay and the Hau River’s languid waters embrace the remaining shoreline. Though only one kilometre from the city centre, the islet’s natural beauty and tranquillity provide a dramatic contrast to the hustle and bustle of Can Tho city.  

Azerai

Azerai is a new story and brand of hotels offering guests simple elegance, refined design, discreet and attentive service in places of unique beauty and cultural interest. Azerai is uniquely envisioned for today’s experienced discerning travellers: individuals, couples and families looking for distinction, quality and comfort at affordable prices. The name Azerai is a nod to the Persian word caravanserai, or a resting place with a central courtyard for travellers. The opening of Azerai in Can Tho marks the first of several planned projects in Vietnam.  
 
Introductory opening rates begin at US250++